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Smart Mobs
Written by Wei-Jing Zhu   

My notes while reading the book Smart Mobs.  Rheingold's most focused work yet.  Found a PowerPoint summary on web.


Chap 0: intro

Chap 1: Thumb tribe.

  1. teens embrace i-mode text messaging because it gave them private meeting space (apart from the watchful eyes of parents)
  2. i-presence bridges the physical presence gap:  ok to be late or absent if you are in contact via texting (NB. implication to church making use of emails and forums to keep people feel the link.)
  3. p16. mobile phone creates its own new culture: text messaging as sharing the moment.
  4. p18. mobile phone game: city as the game grid.
  5. p22. Euro and Asian adoption of SMS is due to lower charge for texting than regular call.  This is opposite in the US.  Furthermore, private space is ample in the US - personal room, kitchen, car, PC and internet for everyone, and more than one landline phone, etc, all lacking in the Asian and Euro societies.
  6. p22: the only texting behavior in US: 2-way pager, and Blackberry

Chap2: Tech of Cooperation

  • why collaborative activities among strangers?  social network capital, knowledge capital: each person puts a little in, and everyone can draw larger amount of knowledge and opportunity
  • competition between collective action/public good and private interest
  • cooperation, public goods, presentation of self, and reputation all connected.
  • Whenever a communication medium lowers the costs of solving collective action dilemmas, it becomes possible for "more people to pool resources in new ways"
  • Problem of free riders in depletable public goods: the tragedy of the Commons
  • Hobbes think that sovereign centralized regulartion is needed.  Locke believes that social contracts can replace coercive authority.
  • Social experiments: small groups are more likely to cooperate, or when games are repeated with the same people, communication among participants.  Personal reputation is at stake here.
  • Groups that organize share the following features: 1. group boundaries are defined.  2. rules for collective goods are sensible to the needs. 3. participants can modify rules.  4. the right to 3 is respected. 5. self-monitoring exist.  6. access to low-cost conflict resolution mechanism.
  • identity, reputation, incentive to contribute, deterence of free riders
  • p38. people are continent cooperators, willing to cooperate when most others do.
  • cooperation: self interest vs collective action, social strategy, prisoner's dilemma
  • iterative prisoner's dilemma: how collaboration rise without central authority.  a core cooperative group will win more points than non-cooperative outsiders.  reputation is built up.  Presence of an external enemy will enhance such a group by clarifying the group boundary, of who belongs and who don't.

groups (clusters) vs social network
  • person (not group, place, work) will become the communication node
  • they maintain their community via phoning, writing, driving, transiting, ...
  • person is the portal
  • Metcalfe's law: growth of value in networks: number of connections between nodes grown as N^2.
  • Reed's Law: ex: eBay form social groups around specific interests. Group-forming networks:value of the network grows as exp(N): 2^N number of subgroups.

Value of a Network
  • When network is used to broadcast something of value to individuals, like a TV network, the value of the service is linear.  (Content is king).
  • When the network is for transactions between individuals, value is N squared. (Email, voice mail, match making.)
  • When the network includes ways for individuals to form groups, the value is exponential.

Peer-to-Peer

Napster: centralized.
Gnutella: decentralized.  but problem with free riders.
Mojo Nation: reputation
OpenCOLA: like Furl: log people's actions on assets

Adding information and communication to physical objects

Smart rooms, digial cities, warable computing, virtual reality, sensor network, GPS, perceptually-aware devices.  (side issue: digital privacy, encryption)
ex. WorldBoard, GeoNote, RFID

Chapter on evolution of reputation:

Insight: 
Usenet: experts contribute knowledge as long as the conversation retains their interest, but stop contributing if newbies' questions dominate the conversation.  Tell the newbie to "read the FAQ".

Problem with Usenet (and typical church groups, etc) is the difficulty of finding the useful knowledge among the tidal waves of chit-chat and endless flame wars.
Social filtering:

The group share knowledge with minimal effort on the user part.  Each does his normal activity of browsing and bookmarking.  Collaborative filtering (Alexa, Furl) will recommend interesting sites.

Expert opinion, advice, and recommendation sites:
  • www.epinions.com
  • www.askme.com
  • www.experts-exchange.com
  • www.allexperts.com
  • www.expertcentral.com
  • www.abuzz.com

Trust:
  • persistent identity
  • feedback available inpublic
  • people must pay attention to the feedback rating ( surveillence, punishment of cheaters)

Power of the Mobile Many:
p158 : these are smart use of communication device, rather than any further synergy of a community.

Interpersonal awareness devices:  p164
  • Lovegety keychain
  • i-mode to alert buddies in the vicinity now
  • mobile communities: broadcast text messages from all other members (egroup for SMS)
  • P2P journalism: multimedia egroup (P2P meets Face 2 Face)
  • social middleware for wearble computer users: communities, reputation, privacy, knowledge sharing agents.
  • Auranet (p171)  broadcast one's interest and attributes to one's physical neighborhood via BlueTooth (future implementation could be active RFID)

Emergence: coordination among big group:
  p177
  • whole auditorium of people converge in guiding something. 
  • Flocks with no central control, but only neighbor interaction
  • similar to musicians "jam": synchronization of brain processes
  • NB: could all these be another aspect of Huygen's synchronization phenomenon?

Emergent property: p178
  • absence of cnetralized control
  • autonomous nature of subunits
  • high connectivity between subunits
  • nonlinear causality (positive feedback) of peer influence


Summary p182
  • computers start to communicate
  • word processing and virtual communities, eBay and e-commerce, Google and weblog and reputation systems emerged.
  • mibile computing, sensor communicating, location awareness, portable and wearble

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